High Arte designs or redesigns each client's website, regardless of its size or complexity, with as much creativity, attention to detail and best practices as if it were designing its own site. That's because we know that first impressions are essential in capturing a potential client's interest and drawing them in, in order to learn what our client has to offer and, perhaps, initiate a conversion. Designing a website is much like designing a building — it's all about choice — where the aesthetics of design – theme, style, color and content – converge with the science of usability – intuitive navigation, optimizd images and responsive architecture.
At High Arte we create custom-designed, responsive websites that reflect the needs of each client based on their products, services and target audience. The process involves the following
We design and develop our client's websites using both WordPress and HTML5 as well as Shopify, WooCommerce and Magento for ecommerce business solutions. We offer both because there is no, "one-size-fits-all," when it comes to web design and we want to provide a choice based on our clients’ needs and goals. The decision to go with one over the other is a choice that should be carefully considered based on that information, the scope of the project and how the website will be used and maintained.
If you're interested in learning the difference between these two and which might be the right choice for your project, we offere a Complimentary Consultation during which we'll be happy to review their respective merits in light of what you're looking to accomplish.
The Internet is an ever-evolving environment both in terms of technology and application. While a website might have been cutting edge five years ago, today, it may no longer reflect the company it represents either in terms of content, marketability or structure: design, organization, navigation, functionality. In order for a business to grow, its “window on the world” should reflect the company as it is and be able to make the most out of its marketing potential.
A frank evaluation of a company’s viability is essential in order to decide if it’s time to consider rebranding or a redesign of the website to reflect the company’s current reality.
High Arte can assist in this process by offering an unbiassed evaluation of the company’s status and provide a detailed analysis and recommendations based on what it finds. It can also provide the guidance and expertise to facilitate either a company rebranding or a website redesign.
A business blog can serve as a powerful extension of a business website and provide an ongoing source of new material that reinforces the optimized information of the website. This, in turn, positions the company as an Authority in its field. It can be very effective for introducing new products or services to the target audience and for reinforcing those SEO optimized aspects of the business.
Either as an element of the WordPress website or a stand-alone WordPress blog that is made the sub-domain of the business website, a business blog is treated by Google, for SEO purposes, as an element of the business website.
The design process for a business blog follows the same design process for a website. We create a prototype and refine it based on the client’s response. Once approved, the blog is integrated into the design of the website and any additional plugins are added to extend it functionality.
High Arte provides on-going blog content and execution for business blogs based on topics and information provided by the client. The blogging is usually done on a monthly basis, but can be set up on any time frame. Blogging is one of the most effective ways of increasing the SEO ranking for a business.