Potential customers find businesses through search engines (Google, Yahoo, Bing). The process of educating search engines about your business is called Search Engine Optimization or SEO and it's a multi-faceted, complex process involving on-page and off-page tactics.
On-page optimization is foundational and should be incorporated into the design for the best results. This requires research into the competition and keywords topics that your target market seeks. Based on this research, content will be developed and specific coding will be implemented to tell Google what your site is about. This step is articulated in Initial research and on page optimization.
Off-page optimization is necessary to build your website authority and online brand consistency. It is important to build consistent links with the proper name, address and phone numbers through directory listings. Social sites clearly build your brand and online presences. We build the business pages and optimize the information to support the research and target your audience.
From Facebook to Instagram, Twitter to Pinterest (and many more) we understand how each social media channel can benefit your business and the limitations of each. We specialize in making them all work together under one integrated social media strategy.
Social media should be the social extension of your brand, your brands social voice and personality. We work with you to define your brand's tone of voice and personality and bring this to life on social media. Social media is all about conversations – driving conversations with your fans and followers and between one another. We know how to spark these conversations and keep them going.
We can manage all your social media pages including Facebook, Instagram, Pinterest, Twitter and LInkedIn with ease using our team of social media managers whom all have years of experience in social media community management.
We can monitor and moderate your social media presence on an hourly, daily or weekly basis so you can focus on running your business. We have the experience you need to handle any comment and entertain your fans.
Just because you have a new website, it doesn't mean people will be able to find it. You need to advertise and our PPC management services can provide the ability to be top of the search results withn a day or two of your launch.
Google is the most widely used Search Engine on the Web. As such, an enormous number of people use Google to research their purchases online and that's why it's vital to get your website listed there. The only problem is with so many billions upon billions of websites now indexed by Google, it's now extremely difficult to have your website displayed on the first page of a Google search.
Using Google's paid listings, known as Google Ads can ensure your website comes up on the first page of a Google search every time for any Keyword you choose to use. Our team of Google-certified PPC experts, write the ads, do the keyword research and optimize every client campaign daily – constantly tweaking it to get the best performance for value. Using Google Ads, we can get your business listed on Google's first page, delivering traffic to your website in 24-48 hours.
Attracting new customers to your website is no longer a simple process, and converting these visitors is more competitive than ever. With the changes in Search Engine Optimization and Google every updating its algorithm, creating new, engaging content on a regular basis is fast becoming the most important factor of any marketing plan.
But it is not a set and forget technique, it's an ongoing process that works best when it's integrated into your other marketing techniques—particular social media and blogging.
The good news is that search engines love fresh, informative content and it directly affects your organic search rankings. It's also one of the highest contributing factors to customer engagement and conversion.
Creating fresh, engaging content on a regular basis can be daunting, particularly when you're trying to run a business and wearing many hats. We help take the fear out of the process by working with you to develop a clear strategy that is tailored to your business and industry.
We strongly believe that marketing cannot be approached in a one size fits all manner, and that any successful marketing must be true to your brand. Our marketing experts and experienced copywriters will work closely with you to ensure that you're involved in the process as much as possible and that you've signed off on any content before it is published to your website.
We do more than design websites and create Internet marketing campaigns, we create conceptual solutions in the form of print based marketing collateral and advertising campaigns, which includes newspaper and magazine ads.
Our goal is to provide small companies and professionals with the same integrated marketing and design solutions that a large advertising agency would provide its clients. Because, why should the big boys be given all the resources?
Whether you are looking to grow your email database or wanting to create regular engagement, High Arte' Email Marketing Services tailor a strategy to your specific needs. With services such as lead generation, lead nurturing, regular communication plans, as well as cart abandonment among others, we're able to incorporate an email marketing strategy to not only increase traffic but increase leads and conversions for your business as well.
When implemented effectively, email marketing can achieve a phenomenal return on investment. Whether it's a product you're selling, a service you're introducing or a brand whose market you wish to expand, a campaign using a targeted list and a series of emails can be remarkably successful. It is also extremely effective when combined with on-going social media marketing.
I hired Bolen to design my website when I first met him and saw his work. He is extremely knowledgeable and listens to his clients – what they want and what they want to say. He is imaginative, creative, patient and caring. He designs a custom website that reflects the personality of his client. In short – Hire Bolen High to capture you and your business.
Working with Bolen on my website couplestherapistla.com was so pleasurable because he really took the time to get to know who I am and what I offer, and he came up with a site that reflects that, while still sharing his feedback on what "works". It is refreshing to do business with someone who is personable and interested in who the client is. He really cares about his work, and that passion shows
When I met Bolen High I knew I had found my webdesigner. After years of false starts and disappointments, finally, here was the expert who knew what I needed and wanted in my website. Working with Bolen was (and continues to be) the perfect match for me. He is like a doting "godfather" to each project because he wants the best for his clients. I cannot recommend him High-ly enough. Get it? Got it? Good!
Brilliant, absolutely brilliant! Bolen has redone my website, optimized my social networking and used his SEO skills to get my website on the 1st page of Google in multiple categories. He also produces my newsletters and blogs for me. I wouldn't be where I am with out his knowledge and keen eye. He is the best.
Bolen comes at web design from a very different perspective than most designers. His first job is to gain a core understanding of his client's business and the purpose of their website. His services cover every aspect of the development process and he provides a professional opinion that requires a deep understanding of the "who, what, where, when and why" of his client's business.
My firm retained High Arte to assist us with a new branding campaign, including a new logo, letterhead, business cards and the like. Throughout the process, Bolen High listen to my ideas and concerns and was very responsive. He presented me with different ideas and options and help me hone in on what best communicated our branding message. We are very pleased with the final product and have received many positive comments.