"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."
― Sun Tzu, "The Art of War"
While Sun Tzu’s focus is on war and how to win it, High Arte’s mission is not unlike his. It's our job to learn who our clients are and what they do, who our clients' clients are and what they want and the reality of the marketplace. If we know the "who, the "what" and the "reality," then we “need not fear the result of a hundred battles.” We can successfully design a logo or a brochure, create a website or execute a marketing campaign that will “Communicate who our clients are and what they do to the people who need to know.” Our success will translate into a "battle" won, profits made and delighted clients. To learn the who, the what and that reality... we employ the following:
The client evaluation process can sometimes be quite challenging. However, using a firm’s benchmarks for determining what constitutes a “great” client and what motivates a positive response, we develop a client evaluation profile using the following touch points. This profile helps establish what “really” makes a terrific client and lays the groundwork for developing a successful marketing strategy.
In order to determine the nature and scope of our client's market we need to analyze the marketplace to see who their potential clients are and if they're willing to purchase what our client has to offer at a price point needed to make a profit. Our market analysis will provide the evidence that there is a niche in the market our client can exploit. This analysis provides the foundation on which our marketing plan will rest. The core components are:
Customers don’t choose to do business with a company just because of its products, services or pricing alone, they choose a company because they connect with its brand. An effective brand strategy is a key competitive edge in a crowded marketplace. Defining and refreshing a brand strategy on a regular basis helps to ensure a company maintains a clear strategic direction aligned with its business strengths, objectives and target audience. A brand audit is the way to evaluate your current brand holistically and objectively and here are some of the key components we consider when performing an audit.
I hired Bolen to design my website when I first met him and saw his work. He is extremely knowledgeable and listens to his clients – what they want and what they want to say. He is imaginative, creative, patient and caring. He designs a custom website that reflects the personality of his client. In short – Hire Bolen High to capture you and your business.
Working with Bolen on my website couplestherapistla.com was so pleasurable because he really took the time to get to know who I am and what I offer, and he came up with a site that reflects that, while still sharing his feedback on what "works". It is refreshing to do business with someone who is personable and interested in who the client is. He really cares about his work, and that passion shows
When I met Bolen High I knew I had found my webdesigner. After years of false starts and disappointments, finally, here was the expert who knew what I needed and wanted in my website. Working with Bolen was (and continues to be) the perfect match for me. He is like a doting "godfather" to each project because he wants the best for his clients. I cannot recommend him High-ly enough. Get it? Got it? Good!
Brilliant, absolutely brilliant! Bolen has redone my website, optimized my social networking and used his SEO skills to get my website on the 1st page of Google in multiple categories. He also produces my newsletters and blogs for me. I wouldn't be where I am with out his knowledge and keen eye. He is the best.
Bolen comes at web design from a very different perspective than most designers. His first job is to gain a core understanding of his client's business and the purpose of their website. His services cover every aspect of the development process and he provides a professional opinion that requires a deep understanding of the "who, what, where, when and why" of his client's business.
My firm retained High Arte to assist us with a new branding campaign, including a new logo, letterhead, business cards and the like. Throughout the process, Bolen High listen to my ideas and concerns and was very responsive. He presented me with different ideas and options and help me hone in on what best communicated our branding message. We are very pleased with the final product and have received many positive comments.