Potential customers find businesses through search engines (Google, Yahoo, Bing). The process of educating search engines about your business is called Search Engine Optimization or SEO and it's a multi-faceted, complex process involving on-page and off-page tactics.
On-page optimization is foundational and should be incorporated into the design for the best results. This requires research into the competition and keywords topics that your target market seeks. Based on this research, content will be developed and specific coding will be implemented to tell Google what your site is about. This step is articulated in Initial research and on page optimization.
Off-page optimization is necessary to build your website authority and online brand consistency. It is important to build consistent links with the proper name, address and phone numbers through directory listings. Social sites clearly build your brand and online presences. We build the business pages and optimize the information to support the research and target your audience.
A targeted and effective SEO campaign ensures that your website is always visible and at the top of the search results, maximizing your website traffic, sales and customers.
High Arte is an expert in providing SEO services in Los Angeles. Our team has years of experience in SEO best-practices and monitor the latest search engine developments and trends. We work only with white-hat (valid) SEO techniques to build long-term search engine rankings.
SEO is the most cost-effective method of generating sustainable "Organic" traffic to your website. Unlike pay per click (PPC), where you need to pay for each click in order to bring potential clients to your website, SEO is completely free and will last as long as you continue to provide the search engines with new information. To properly optimize a website is no easy task and requires a long-term commitment. It should be considered an on-going business strategy and investment. However, once it's accomplished, it can have a lasting impact on your website's traffic and your business bottom-line.